"Blacks are fools"!
"Blacks are fools!" With guns blazing and spitting non-stop, Skwatta Kamp's hip-hop star Slikour makes this hard-charging statement on his latest Ventilation Volume 3 release.
The hardhitting track is likely to leave blacks - and sensitive whites - hot under the collar.
"Cause Blacks are fools," goes the chorus. "They just wanna be fresh, and they wanna be cool, give them a little money and they think they rule. "But I hope we better than that."
Politician who "wanna be celebs and famous" don't escape his wrath on this track that blames blacks for not supporting their own.
"Nowadays its all about money and political favours," points out the Ventilation head. "Is BEE the only way to be something?" the rap song asks.
"That's why we don't even own nothing, 'cause we think of ourselves as nothing. "We think we progressive, but we dellusional," he argues to a pumping beat.
Kicking off with the words: "A nation without education will not know its worth. What I am about to say is gonna determine whether you know your worth," says the hard-headed cut touches on "sensitive issues that have to be raised".
"When you tell the truth, they say you're envious," continues the song later on. "Who are the kids supposed to look up to," asks Slikour on the track, " America?" retorts the star.
Slikour says he hopes to get people "acknowledging that we better than any perception created to downplay us as great and capable to economically empower ourselves. You know the Steve Hofmeyer perception about black people," he points out.
He says he is not looking to get attention with the track. "I think everyone that's a creative and has a product in the market commands a certain level of attention. It's all about how you use that attention when you get it. You can be one tracked and just talk about party party or you can do that and still address relevant social issues."
"This has nothing to do with other races and what they say it has everything to do with what we wanna say for ourselves."
The star, whose real name is Siya Metane, says he is not afraid of any negative backlash that "will only be signal of how much one is in denial about our general situation".
He also hits on big business on reasons why black stars are not considered in their marketing strategies, making an example of The Parlotones being used by KFC and Zola only being recognised (only later) by Cell C after a long illustrious career.
"But doesn't that trouble you that they don't consider you in the marketing strategy, that's my view," retorts the star on the track. "But they know that you have got a fashion IQ," he lays it out. "Chance is they don't even like you. But they know that you gonna make their brand cool. Cause we so materialistic, we such fools," it continues, focusing on the black peoples habit of throwing cash at brands. "We advertising so much, we think we get Loeries."
"It's not white peoples fault that LocnVille, The Parlotones and Steve Hofmeyer are selling records cause they support themselves (by their communities). Whose fault is it that we not selling even a fraction of that or hearing our music on our own stations. We don't care about ourselves or our growth and embarrassment," he adds harshly.
"We currently in a state where we chase money but aren't chasing our dreams and that's what's always going to make us play second fiddle in the white man's world cause most of everything you see that they have built or initiated started as a dream, that turned into a business and now it's a monopoly."
"We keep fuelling that system even the poorest black person in this country empowers a company that has global offices somewhere in the world," explains Slikour. "We constantly want to spend our money on the new cool thing from somewhere else except home.
"The concept of empowering is not a political thing, it's a people's thing. Black people in corporate don't fight to find ways to utilise black companies that obviously have merit. Delivery also needs to be reciprocated by service providers or creatives that are put in a place of opportunity to empower."
As with his previous social commentary on Dreamer featuring RJ Benjamin, he says these songs are supposed to valuate our consciousness as people I'm not just saying "Umsindo", "Phume Elaynini", "Dubula" (his other fun tracks) only, we need to speak our truths." By Mandla Motau